Overview

The plant-based food sector is rapidly transitioning from a niche lifestyle into a mainstream market driver. Driven by rising health consciousness, flexitarian dining habits, and sustainability concerns, consumer demand for alternative proteins is accelerating across urban centers. This webinar explores plant-based landscape, spotlighting key trends such as the localization of alternative proteins, the utilization of indigenous crops (like jackfruit and mushrooms), and the immense potential of Halal-certified plant-based products for regional export. Furthermore, the presentation assesses the environmental imperatives—demonstrating how plant-forward diets reduce resource strain, cut emissions, and foster agricultural resilience.

Attendees will gain practical insights into untapped market opportunities, price parity challenges, and strategies for F&B operators, innovators, and retailers to capture value in this dynamic market.

Speaker

Syafik Jaafar, Founder, Nanka Sdn Bhd

Syafik is the founder of Nanka Sdn Bhd, a plant-based food manufacturer based in Selangor, Malaysia with experience in alternative protein market dynamics across Malaysia and some oversea countries. With a strong track record of collaborating across the F&B and agricultural sectors and commercialising food innovations from universities and research institutions, Syafik champions the transition toward resilient, plant-forward food ecosystems. He holds a background in Accounting from Monash University and actively works to position Malaysia as a competitive hub for sustainable food innovation.

The material presented has not been peer-reviewed. Any opinions are the presenter’s own and do not necessarily represent those of IChemE or the Food and Drink Special Interest Group. The information is given in good faith but without any liability on the part of IChemE.

Time

09:00–10:00 BST.

Software

The presentation will be delivered via Microsoft Teams. We recommend downloading the app from the Microsoft website, rather than using the web portal.